5 Best Social Media Platforms for Real Estate Marketing in 2020
Social media marketing has become an integral part of marketing strategies for all businesses, and the real estate sector is no exception to this. The use of social media channels has increased dramatically over the last few months, especially after the pandemic that now includes users from every age group, gender, and geography.
Real estate is a competitive market, and getting the word out is of primary importance to thriving in this industry. Social media is just the right tool that guarantees maximum outreach for realtors and guarantees increased outreach.
It also enables real estate agencies now more than ever to share more information on their brands directly with their customers who are now limited to travel owing to the temporary lockdowns that have set into motion.
Constructing a successful Facebook campaign
The great aspect of Facebook it helps build a community of existing customers and build advocacy to attract new customers. It is an ideal platform to build a community around a real estate agency.
While Facebook is a platform for mass engagement, it is also an excellent source for direct lead generation. It has also a great way to build brand awareness and increase a real estate agency’s exposure.
Facebook collects an abundance of data, both online and offline that allows investors to receive detailed information from a consumer standpoint. Facebook lets you connect with the people, community, and core audience that you want as an investor. In the past month owing to the quarantine lockdown, more than 3 billion internet users logged onto Facebook.
Instagram: Create Experiences through visual storytelling.
Not only is Instagram one of the most used social platforms in the world, but is still a relatively untapped market for real estate marketers. Instagram is a great way to increase for real estate investors to increase their engagement numbers owing to the highly visual nature of the platform and its user-friendliness.
The most important part of Instagram marketing for real estate investors is to humanize ones’ brand. Instagram allows the investor to be authentic, genuine, and interesting for one’s target audience. The great thing about Instagram is that one can get specific with location targeting by using a set zip code and radius.
This way, property management companies are only showing ads to the folks who are likely to be interested in one’s properties.
YouTube: Create Engaging and Informative Content to Build Trust
Over 1.9 billion active monthly users watching 5 billion videos every day, YouTube offers a tremendous opportunity to market properties to a wider audience. With the world under lockdown due to the Covid-19 pandemic, YouTube has seen a 20.5 percent surge in subscribers’ base the world over.
Research has shown that millennials prefer YouTube two to one over traditional television. When it comes to real estate, video allows real estate agencies to showcase properties more effectively. YouTube has evolved into a considerable amount of influence over real estate customers -buying decisions.
With the continued growth of YouTube, it’s clear that for real estate to thrive video should be a part of the marketing strategy.
LinkedIn: Target and influence the decision-makers by building brand equity
Most commercial real estate developers have come around to the idea of utilizing social media to raise capital for their deals. LinkedIn is the professional social media network. It is a lot more professional and adaptable to the real estate market.
Real estate investors, like every other professional, will probably Google as part of their due diligence. LinkedIn is unique for business professionals and investors use this platform and use it specifically for business purposes.
